Search

2019 Media consumption trends in India and what future holds

In India, time spent with digital and traditional channels will continue to increase in tandem—proving that mediums like TV and print are still healthy contenders. Report by Jaoen Hae



How much time will adults (ages 18+) in India spend on traditional media vs. digital?

Adult consumers in India will spend an average 3 hours, 30 minutes per day with traditional media in 2019, or 70.1% of their daily media time. Digital platforms will account for the remaining 29.9%, or 1 hour and 29 minutes. Both digital and traditional will grow through 2021, but digital will grow at a faster rate.



What are the key drivers of internet time spent?

A large part of the growth for time spent with digital comes from content consumption that takes place over the mobile internet—fueled by affordable data, cheaper smartphones and a growing number of smartphone users.



How much time will adults in India spend on traditional TV vs. digital?

TV takes the largest share of total time spent at 58.7%, or 2 hours, 55 minutes. Digital is the second most popular medium and, as previously noted, will claim 1 hour, 29 minutes daily, on average—a little under one-third of media time each day



How much time will adults in India spend on mobile?

In 2019, adults will spend 1 hour, 12 minutes online, and the majority of that time (76.5%) will be via mobile devices.

In India, time spent with digital and traditional channels will continue to increase in tandem—proving that mediums like TV and print are still healthy contenders.


How much time will adults (ages 18+) in India spend on traditional media vs. digital?

Adult consumers in India will spend an average 3 hours, 30 minutes per day with traditional media in 2019, or 70.1% of their daily media time. Digital platforms will account for the remaining 29.9%, or 1 hour and 29 minutes. Both digital and traditional will grow through 2021, but digital will grow at a faster rate.


What are the key drivers of internet time spent?

p

A large part of the growth for time spent with digital comes from content consumption that takes place over the mobile internet—fueled by affordable data, cheaper smartphones and a growing number of smartphone users.

How much time will adults in India spend on traditional TV vs. digital?

TV takes the largest share of total time spent at 58.7%, or 2 hours, 55 minutes. Digital is the second most popular medium and, as previously noted, will claim 1 hour, 29 minutes daily, on average—a little under one-third of media time each day.



How much time will adults in India spend on mobile?

In 2019, adults will spend 1 hour, 12 minutes online, and the majority of that time (76.5%) will be via mobile devices.




How closely is ad spending aligned with where consumers in India spend their media time?

We forecast that digital and traditional will, respectively, account for 29.9% and 70.1% of adult time spent with media in 2019. As for media ad spending, digital will account for 20.8% of the total, and traditional will account for 79.2%.


We forecast that digital and traditional will, respectively, account for 29.9% and 70.1% of adult time spent with media in 2019. As for media ad spending, digital will account for 20.8% of the total, and traditional will account for 79.2%.

2 views
Give us a shout at
buzz@newsg8r.com
Follow us on

© RS Newsgator India Pvt.Ltd 2020